Alycia Sutor

Managing Director at GrowthPlay

Alycia leads the Professional Services team and has more than twenty years’ experience helping lawyers and executives accelerate sales performance and revenue growth. She is particularly passionate about helping individuals create greater impact in how they lead, work, and sell by unlocking strengths and research-based insights to power individual, team, and organizational growth.

Prior to her current role, Alycia oversaw the business development and marketing functions at Goldberg Kohn and McDermott Will & Emery. Alycia is also passionate about elevating the profession of law through various volunteer leadership roles, including with the Legal Marketing Association (LMA), currently serving as the co-chair of the Talent Development Committee. She also served as LMA’s President of the International Board of Directors, as well as the Board President for the Midwest Region and has served on the advisory board of the Legal Sales and Service Organization. Alycia is a frequent speaker on business development topics, which includes guest teaching appearances at IIT Chicago-Kent College of Law.

Clients often remark that working with Alycia to accelerate sales performance feels like they have been to the gym, the spa, and the therapist all at the same time.

Alycia received her MBA from Northwestern University’s Kellogg Graduate School of Management and her BA from Augustana College in Rock Island, Illinois. Alycia chairs the board of the Inclusive Collective, a campus ministry group at UIC. She resides in Oak Park, IL and, when not with clients, can often be found on the sidelines of a sports game for one of her two teenagers. She’s an avid bookworm and it’s always worth asking about her current favorite read.

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