Sally Rose is an experienced professional in category strategy and insight, currently serving as the Europe Insight & Category Strategy Director at innocent drinks since May 2013. Previous roles at innocent drinks include Head of UK Category, Insight & Annual Business Planning, and Category Development Lead, among others. Prior to this, Sally held the position of Lead Consultant at Aimia Inc from May 2011 to May 2013, focusing on delivering actionable insights through a joint venture with Sainsbury's. Additionally, experience includes serving as Senior CRM Account Lead at Nectar360 from August 2008 to May 2011. Sally's educational background includes a Diploma in Direct and Interactive Marketing from The Institute of Direct and Digital Marketing and a BSc (Hons) in Business Information Systems Management from Bournemouth University.