Barbara Mende

Barbara Mende has an extensive work experience spanning over several years. Barbara currently holds the position of Director, Channel Strategy at FARM Buffalo since July 2021. Prior to this role, they worked as a Marketing Consultant at TEKsystems from January 2021 to July 2021, where they advised internal and external teams on marketing strategies and solutions.

In 2020, Barbara worked as a Media Consultant at a Venture Capital Firm from July to September. During this time, they attended briefing sessions with board members to discuss a Martech Company in their portfolio and developed customized sales strategies for the company.

From 2015 to 2020, Barbara held the position of Director, Client Engagement at VMLY&R, where they served as the principal contact between the agency and clients. Barbara led multi-discipline teams and provided clients with strategic solutions.

Barbara also has experience as a Channel Director at VML from 2014 to 2015, where they were responsible for digital strategy and execution for various brands. Prior to that, they worked as Managing Director, Client Leadership at Mindshare from 2000 to 2014. In this role, they managed complex teams and services across multiple offices and media specialties.

Barbara's career began in 1995 as a Senior Media Planner at Virgin Atlantic Airways, and they later worked as a Partner, Media Supervisor at JWT from 1997 to 2000.

Throughout their career, Barbara has demonstrated their expertise in marketing strategies, client engagement, digital media, and sales strategies.

Barbara Mende obtained a Bachelor of Science degree in Journalism from Ohio University. Additionally, they have obtained two additional certifications: a Social Media Marketing Certificate from HubSpot in March 2021 and a Difficult Conversations: Talking About Race at Work certificate from LinkedIn in August 2020.