Mara Schneider

Mara Schneider has extensive experience in media and advertising. Mara currently holds the position of Group Director, Performance Media at GRP Media, a role they have held since 2017. Prior to that, they served as VP, Media Director at RPM Advertising from 2016 to 2017. In this role, Mara managed a team of 20 media professionals and led the development of in-house programmatic trading desk capabilities.

Before their role at RPM Advertising, they worked at Initiative from 2014 to 2015 as the Director, Strategy MillerCoors. In this position, they were responsible for developing marketing strategies and managing a 15-person media team dedicated to local media activity for MillerCoors.

Mara also served as the Associate Digital Media Director at Zocalo Group from 2012 to 2014, where they launched and managed a global paid media offering and supervised the paid media strategy group. Prior to that, they worked at Conroy Media from 2006 to 2012, starting as a Media Supervisor and later becoming the Director, Digital Services. In this role, Mara set strategy, managed SEO/SEM efforts, and supervised website development and web analytics.

Mara'scareer in media started in 1999 at FCB Chicago, where they worked as a Media Supervisor until 2005. Mara then continued their position as Media Supervisor at Draft/FCB in 2005. Throughout their career, Mara has demonstrated their expertise in media planning, team management, and digital advertising.

Mara Schneider's education history includes studying at Indiana University Bloomington, where they pursued a Bachelor of Arts (BA) degree in English Language and Literature, with a focus on General studies. No specific start or end year were provided for this educational experience.