Alexander Grassler

Alexander Grassler currently serves as Head of Distanzhandel & E-Commerce at Grüne Erde GmbH, a position held since January 2024. Prior experience includes leading Marketing & Digital Sales at Conrad Electronic Group from August 2021 to January 2024 and working as Kampagnenmanager & Produktmanager at LIWEST from April 2017 to August 2021, where responsibilities included brand relaunch strategies, campaign management, and market research. Alexander's professional journey also encompasses a role as Brand Manager Pago at Eckes-Granini, focusing on brand repositioning and product management, and Trade Marketing Manager at Red Bull, where global marketing planning and point of sale tools were developed. Academic qualifications include a Master's degree in Wirtschaftswissenschaften from EADA Business School, a Bachelor's degree in International Business from FH Kufstein Tirol, and studies at EDHEC Business School and IBERO Puebla.