Emma Lifer is an experienced professional in the field of SEO and merchandising, currently serving as the Marketplace SEO & Merchandising Manager at Grüns since November 2025. Previously, Emma held the position of SEO Manager at Front Row, where responsibilities included managing a team of junior members, developing organic growth strategies for multiple brands, and enhancing organic visibility on Amazon. Prior experience includes roles as an SEO Coordinator at Fortress Brand and Wasatch Rx LLC, as well as business development and managerial positions at Freebird and Free People. Emma holds a Bachelor of Science degree in Psychology from the University of Utah.
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