Maricarmen Enriquez Prieto

Maricarmen Enriquez Prieto has over 20 years of experience in the automotive industry, currently serving as the Director of Marketing and Advertising at GRUPO ALDEN since December 2022. Previously, Maricarmen held the position of Digital Marketing Director at Ezenik Producciones from April 2016 to January 2023, focusing on digital marketing strategy development. Maricarmen also worked as a Sales Manager at ITALUSA AUTOMOTRIZ from August 2015 to March 2016, contributing to team efforts in prospecting and sales. Additionally, Maricarmen served as Marketing Manager at Superautos Universidad for 13 years, managing brands such as Honda and Acura. Education includes a degree in Marketing and Advertising from Centro de Estudios en Ciencias de la Comunicación, a specialization in Marketing from UNAM, and a certification in applied social planning from CENTRO.