Josefina Berardi

Josefina Berardi is a Senior Brand Manager at Grupo Axo®, specializing in the development and implementation of ecommerce websites for Abercrombie & Fitch - Hollister, while analyzing ecommerce performance and strategies. Previously, Josefina held key roles at Merama as a Merchant Growth Business Sr Specialist and Merchant Growth Business Specialist, contributing to the growth of e-commerce businesses in Latin America. At Mercado Libre, Josefina focused on engagement and growth marketing, utilizing data-driven strategies for improved customer communication and performance marketing. Additionally, Josefina worked as an analyst at La Nacion, where the emphasis was on strategic business planning and marketing strategies. Academic qualifications include a Licenciatura en Comunicación from Universidad de 'San Andrés'​ and an International Baccalaureate Diploma from St. Andrew's Scots School. Further education in digital skills was obtained at Digital House.