Grupo Bimbo
Alejandro Koo is a seasoned marketing professional with extensive experience in the fast-moving consumer goods sector. Currently serving as the Regional Marketing Director for Latin Sur Bimbo since April 2019, Alejandro has also held positions as the Country Business Manager for Cereals in Peru and Bolivia at Nestlé, demonstrating a sustained growth of 9% in that market. Previously, Alejandro managed substantial portfolios at Kraft Foods Group, increasing profitability in the biscuits and dairy segments, and led brand-building initiatives for Unilever's personal care products. Alejandro's strategic leadership has consistently resulted in significant revenue growth across various product lines.
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