Jill Matthews

Jill Matthews currently serves as Vice President Marketing for Barcel Global at Grupo Bimbo, leading global marketing efforts for a top player in the salty snacks industry. Previous roles include Senior Director of Bakehouse Marketing and Director of Marketing Innovation and Strategy at Bimbo Bakeries USA, where Jill was instrumental in transforming marketing teams and driving strategic growth. Prior experience includes serving as President of Bright Cactus LLC, a brand strategy firm, and roles at Frito-Lay, Eli Lilly and Company, Enron, and Cargill. Jill holds a BBA in Business Management/Spanish from The University of Texas at Austin and an MBA from Washington University in St. Louis.