Ligia Chacon Matiella

Ligia Chacon Matiella is an accomplished marketing professional with extensive experience in brand management and product marketing across various industries. Currently serving as Brand Manager Global Health & Wellness at Grupo Bimbo, Ligia focuses on driving growth through portfolio optimization and innovation. Previously, Ligia held the position of Marketing Product Manager at Europcar Mobility Group, overseeing P&L and executing comprehensive marketing strategies. Ligia's tenure at Alsea Iberia included significant roles that involved price strategy, product development, and market insights for Domino's Pizza. Earlier experience includes category management with Bonafont and trade marketing logistics with Coca-Cola FEMSA. Ligia holds a Master's Degree in Marketing & Sales from EUDE Business School and a Bachelor's degree in Business Administration from Universidad Panamericana.