Henrique Fermino

Henrique Fermino is a seasoned professional with extensive experience in CRM and marketing across various industries. Currently serving as the Senior Manager of E2E and multichannel CRM at Grupo Boticário since October 2024, Henrique previously held several senior management roles at Whirlpool Corporation, focusing on CRM, Martech, consumer data, and D2C growth marketing from May 2021 to October 2024. Other notable positions include Growth Manager at Bacio di Latte and various managerial roles at 5.11 Tactical, DIA Group, GPA, LATAM Airlines, and Viapol Ltda. Henrique holds an MBA in Market Intelligence from Saint Paul Escola de Negócios and degrees in Communication and Graphic Design.