João França

João França is a CRM Senior Analyst at Grupo Boticário since July 2024, specializing in audience segmentation strategies, CRM automation development, and database manipulation using SQL within Salesforce Marketing Cloud. Prior experience includes roles as a CRM Consultant at Wise Pirates, where personalized marketing assets were developed, and as a CRM and Marketing Automation Consultant at 4MK Solutions, focusing on mobile and email campaign migration for Banco Itaú. At Pmweb, João enhanced cross-channel journeys and automations, leveraging SQL for audience segmentation. Early in the career, expertise in brand management and commercial proposal development was demonstrated as a Marketing & Events Consultant at Upper Assessoria e Eventos. João holds a degree in Public Relations from UEL and an Internet IT Technician certification from ETEC.