Lorena Costa Ferreira

Lorena Costa Ferreira is an experienced events specialist currently serving as Especialista Eventos Corporativos I at Grupo Boticário since May 2024. With a solid background in event management, Lorena has previously held roles at Whirlpool Corporation from February 2021 to April 2024, where responsibilities included overseeing incentive campaigns and events, managing financial aspects, and analyzing campaign results. Lorena began the career at Whirlpool as Analista Jr - Eventos e Incentivo, and prior to that, worked as a Representative Intern in Trade Marketing. Academic qualifications include a degree in Business Administration from Centro Universitário do Instituto Mauá de Tecnologia, along with a technical degree in Business Administration from Senac Brasil and a complete high school education from Serviço Social da Indústria (SESI).