Vanessa Cecco

Vanessa Cecco currently serves as the Retail Media Manager at Grupo Carrefour Brasil, focusing on omnichannel retail media strategies, budget management, and the enhancement of media performance. With prior experience as the Marketing and ADS Coordinator and Trade Marketing Coordinator at Via Varejo SA, Vanessa developed effective supplier negotiations, data management, and sustainable growth strategies. Earlier roles included Key Account Manager positions at Sony Electronics and Pernod Ricard Brasil, where Vanessa managed significant accounts and executed trade marketing strategies. Vanessa holds an MBA in Marketing from ESPM and a Bachelor's degree in Business Administration from Pontifícia Universidade Católica de São Paulo.