Abril Vázquez Esparza

Abril Vázquez Esparza has extensive experience in business-to-business (B2B) management, currently serving as Gerente de B2B at GRUPO CHARLY since May 2011, where responsibilities include establishing client relationships and developing commercial strategies for marketing campaigns. Previous roles within the company include Coordinador B2B & CRM, overseeing CRM implementation and the launch of Salesforce and B2B platforms, and coordinating retail replenishment for 160 stores. Early career experience includes a role as Analista de Compras at Carlo Rossetti. Abril holds a Master's degree in International Logistics from Universidad La Salle Bajío and a Bachelor's degree in Business Innovation Engineering from Universidad Tecnológica de León.