Valeria Traverso

Valeria Traverso is the CEO and founder of Copywriters Chile, leading Grupo Copylab, which specializes in Growth Marketing, digital marketing, and growth hacking since March 2019. Prior experience includes serving as Product Marketing Manager for International Brands at Cencosud S.A. from January 2016 to December 2018, where responsibilities included marketing strategy and managing PR agencies for American Eagle Outfitters, Topshop, Topman, and Miss Selfridge. Valeria also held the position of Marketing Manager for Topshop, Topman, and Miss Selfridge, overseeing marketing actions and store openings. Earlier roles at Alta Comunicación from August 2014 to January 2016 involved project management and public relations for major retail brands in Chile, including GAP, H&M, and adidas Women. Valeria holds a degree in Journalism with a specialization in Strategic Communication from Universidad de los Andes.