Finance and Marketing Functions

The Finance and Marketing Functions team at Grupo Elektra is responsible for integrating financial strategies with marketing initiatives to enhance the company's profitability and market presence. This team oversees budgeting, financial planning, and analysis for various divisions, while also driving marketing campaigns that promote financial services, insurance products, and consumer goods across multiple markets. By leveraging data-driven insights and cross-functional collaboration, they aim to optimize customer engagement and maximize revenue streams.