Juan Ignacio Amaya

Juan Ignacio Amaya is an accomplished creative professional with extensive experience in content production and marketing. Currently serving as Director Creativo at Grupo Expansión since May 2021, Juan Ignacio leads a diverse team to execute impactful digital advertising campaigns. Previously, from September 2012 to April 2021, Juan Ignacio held various roles at HBO Latin America, including Creative Content Producer and Copywriter Producer & Editor, where significant contributions were made to the HBO-Extras app. At Dish Mexico, as Creative Manager from December 2009 to August 2012, Juan Ignacio was instrumental in creating campaigns for prominent brands. Juan Ignacio began the professional journey as a Creative Copywriter at RECREO from January 2007 to November 2009, crafting tailored messaging for major brands. Juan Ignacio holds a Licentiate degree in Communication and Advertising from Universidad Anáhuac and has international experience from Universidad Francisco de Vitoria.