Grupo Financiero Banorte
Candy Guerra is a seasoned professional in marketing and finance with extensive experience at Grupo Financiero Banorte, where Candy currently serves as a Director and previously held the position of Director de Marketing en Medios. Candy's career with Grupo Financiero Banorte began in May 2005 as Subdirector de Medios Off-On, continuing until October 2017. Educational qualifications include a Master's degree in Management from IPADE Business School and various diplomas focusing on digital marketing, social media, and financial product marketing from recognized institutions such as Universidad Panamericana and Tecnológico de Monterrey. Candy has actively pursued continued education in the evolving fields of digital marketing and metrics analysis.
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Grupo Financiero Banorte
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Grupo Financiero Banorte (GFNorte) is the largest Mexican financial institution. It offers financial services to individuals and companies through its banking, brokerage, fund management, insurance, pensions, leasing and factoring, warehousing, portfolio management, and remittance businesses. It also integrates Afore XXI Banorte, the largest pension fund administrator in the country in terms of asset management. GFNorte is a publicly traded company listed on the main index of the Mexican Stock Exchange and has over 31,000 employees, 1,159 branches, 10,144 ATMs, 179,989 Point of Sale Terminals, and 19,800 correspondent locations.