Candy Guerra

Candy Guerra is a seasoned professional in marketing and finance with extensive experience at Grupo Financiero Banorte, where Candy currently serves as a Director and previously held the position of Director de Marketing en Medios. Candy's career with Grupo Financiero Banorte began in May 2005 as Subdirector de Medios Off-On, continuing until October 2017. Educational qualifications include a Master's degree in Management from IPADE Business School and various diplomas focusing on digital marketing, social media, and financial product marketing from recognized institutions such as Universidad Panamericana and Tecnológico de Monterrey. Candy has actively pursued continued education in the evolving fields of digital marketing and metrics analysis.