Alfredo Henrichsen

Alfredo Henrichsen is a seasoned marketing professional with extensive experience in brand management, strategic planning, and innovation across various industries. Currently serving as Marketing Manager at Grupo Freixenet since November 2022, Alfredo previously held roles such as Innovation Manager for LATAM at Heartland Food Products Group and Senior Brand Coordinator for Gerber at Nestlé. Notable achievements include overseeing the Gerber beverage portfolio, developing strategic plans, and launching new digital platforms. Alfredo's career also includes brand coordination roles at Pernod Ricard and Nestlé, along with early experience at Blockbuster in marketing trainee positions. Alfredo holds a degree from Universidad Panamericana and completed a specialization in International Marketing at INSTITUTO SUPERIOR DE ECONOMÍA Y BOLSA APLICADA.