Grupo Freixenet
Laia Medalla is an experienced marketing professional with a strong background in brand management and strategic planning. Laia worked as an International Brand Manager and Marketing Assistant at Grupo Freixenet from August 2024 to April 2025. Previously, Laia served as a Strategic Planner and Junior Account Executive at Ogilvy from October 2021 to August 2023. Additionally, Laia was a Community Manager at CLAM, the International Social Cinema Festival of Catalonia, from September 2020 to May 2021, and a Marketing Assistant at TOUS Jewelry for a brief period in June to July 2017. Laia is currently pursuing an MSc in Marketing Management at Esade and holds a Bachelor of Commerce with a focus on Marketing from the University of Melbourne.
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Grupo Freixenet
The Freixenet Group has been making wines since 1861. With our more than 150 years of experience, we are one of the leading companies in the Spanish winegrowing sector and the world leader in high-quality sparkling wines produced using the traditional method. Our strong commitment to technology and eco-innovation allows us make our products today as we used to do, but with greater efficiency and sustainability. From our headquarters in Sant Sadurní d’Anoia, Barcelona, we have created a large group with wineries located in the best winegrowing regions of Europe and America, as well as commercial subsidiaries established around the world. In 2018 we joined forces with Henkell and embarked on an international alliance that has made us the world leader in sparkling wines. Our vision is to continue being the first choice in sparkling wine for consumers. Our mission is to help the world celebrate life’s big and small moments, which make us all happier. #CelebraLaVida