Ignacio Blanco Serrano

Ignacio Blanco Serrano has a diverse work experience spanning over three decades. Ignacio is currently the Chief Executive Officer at Grupo Larrumba Holding, a leading leisure hospitality firm in Spain. In this role, they oversee the operations of Grupo Larrumba and Grupo Carbón, which collectively operate more than 25 hospitality businesses in Madrid. Prior to this, Ignacio was a Partner Advisor - Business Industry at NTT DATA.

Ignacio also served as a Non-executive Board Member at t2ó in 2020. Before that, they worked at LATAM Airlines as the Director of Marketing and Digital Sales for Global Markets and later for Europe. Ignacio also has experience working at The Goodyear Tire & Rubber Company, where they held various roles including Marketing & Business Unit Director - Southern Europe, and Marketing Director for Spain.

Earlier in their career, Ignacio worked at General Motors as the Marketing Director for Spain and Portugal, as well as the Marketing Manager for GM Southern Europe. Ignacio also worked at Diageo in the Sales & Marketing department and at Procter & Gamble in the Sales department.

Overall, Ignacio's work experience has given him extensive expertise in the hospitality, technology, and automotive industries.

Ignacio Blanco Serrano obtained a Bachelor's degree in Business Administration with a major in Marketing & Management from Saint Louis University between 1987 and 1991. In 1997 and 1998, they pursued a Master's degree in Finance at ESIC Business & Marketing School. In 2001 and 2002, Ignacio completed an Executive Education program in General Management at INSEAD. Lastly, in 2013, they attended Stanford University for Executive Education in Strategic Marketing Management.