Grupo Peñaflor
Manuel Lamadrid Bonino is an accomplished professional in the wine and juice industry, currently serving as Gerente - Global Sourcing at Grupo Peñaflor since March 2013. With significant experience in global sourcing, exportation, and market development, Manuel has played a key role in establishing business plans, budgets, and new markets across multiple countries including the USA, UK, Canada, and Germany. Prior to this, Manuel held various managerial positions at Andeluna Cellars S.R.L. and Bodega Los Toneles, where expertise in marketing strategies and product portfolio development was demonstrated. Manuel's foundational career at Viñas Argentinas involved account management in Asia and South America, contributing to market expansion and product innovation. Education includes a postgraduate degree in viticulture and enology from Universidad Juan Agustín Maza and a public translator degree from Universidad del Aconcagua.
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