Cristiane Chiarioni Rosa

Head Of Marketing at Grupo Petropolis

Cristiane Chiarioni Rosa has extensive experience in marketing and brand management. Cristiane has held various leadership positions in renowned companies, including Grupo Petrópolis, EMS, União Química Farmacêutica Nacional, The HEINEKEN Company, Takeda, Pfizer, Chocolates Brasil Cacau, Nestlé Skin Health, BRMalls, and Reckitt Benckiser.

Cristiane'sroles have involved responsibilities such as developing marketing strategies, managing trade marketing, leading business plans, developing brand positioning, creating innovation pipelines, overseeing communication and tactical plans, and managing teams. Cristiane has also been involved in digital marketing, influencer relationships, and launching loyalty apps.

Throughout their career, Cristiane has managed categories such as vitamins, gastro, cold & flu, derma, antimycotic, soft drinks, water, juice, non-alcoholic beverages, OTC products, and multivitamins. Cristiane has demonstrated a strong ability to drive business growth, execute growth strategies, and deliver results.

Overall, Cristiane Chiarioni Rosa brings a wealth of experience, expertise, and leadership to their role in marketing and brand management.

Cristiane Chiarioni Rosa has a education history that includes the following:

- In 1994 to 1998, they attended Pontifícia Universidade Católica de São Paulo, where they earned a graduate degree in Administration.

- From 2000 to 2002, they pursued an MBA focused on Marketing at ESPM Escola Superior de Propaganda e Marketing.

- In 2017, they participated in a Programa de Alta Performance em Liderança at FIA - Fundação Instituto de Administração.

- In 2017, they also studied Marketing at The Wharton School, though no specific degree was mentioned.

Additionally, they obtained a certification in Marketing Strategy: SEO Content Writing from LinkedIn in 2022.

Links

Previous companies

Takeda Pharmaceutical logo
EMS logo
Heineken logo
Pfizer logo

Timeline

  • Head Of Marketing

    March, 2023 - present