Sandra Guzmán

Sandra Guzmán has extensive experience in digital marketing, data analysis, and project management. Sandra currently works as the Digital Marketing Director at Grupo Presidente, where they are responsible for developing and implementing strategies to promote the company's brands and services across multiple digital channels. Prior to this, they worked at Mirum Agency as the SEO & Business Intelligence Director, leading teams and managing regional and global projects. Sandra has also held roles at T2O media México, Publicis Groupe, and Impact First International, where they gained experience in revenue management, SEO, analytics, and media campaigns. Additionally, Sandra has served as a Guest Lecturer in Marketing at Kätedra and ISDI. Sandra began their career as a Communications Consultant and later became a PR & Project Manager at the United Nations Association in Mexico.

Sandra Guzmán has a diverse education history. Sandra obtained a degree in Corporate Communications from Universidad Nacional Autónoma de México in 2007. In 2006-2007, they earned a Management & Communications Certificate from Monash University, focusing on leadership skills. In 2011, Sandra completed a Postgraduate Degree in Digital Marketing from the University of San Diego. In 2013, they pursued a Management Skills program at Alter Edu. In 2014, they obtained a Master's Degree in Business Intelligence from the Universitat de Barcelona. Sandra is currently attending Harvard University for an International Seminar in Innovation & Digital Transformation, set to finish in 2023. Additionally, Sandra has obtained several certifications, including Salesforce Certified Marketing Cloud Social Specialist, Datorama Admin Specialist, Microsoft Excel, Certified Expert MyMetrix, and various certifications from Google and Alter Edu. Sandra has also completed a Teaching English as a Second Language program with ILAC Education Group.