Victor L.

Victor L. currently serves as a Membro e Advisor at Anjos do Brasil since June 2025, while also holding the position of Senior Manager of Growth & Innovation at GRUPO SBF since September 2020. In this role, Victor L. is responsible for leading operations related to loyalty programs and cashback, focusing on engagement and value generation for consumers and partners. Victor L. has also led the social commerce vertical, developing growth strategies with influencers. Previous experience includes roles in CRM leadership at BTG Pactual and Pmweb, along with foundational marketing experience at Reed Exhibitions Alcantara Machado. Education includes advanced degrees in Digital Marketing from Columbia Business School and Business Intelligence from FIAP, along with an undergraduate degree in Tourism from Universidade Anhembi Morumbi.