Leonardo Sampaio

Leonardo Sampaio, MSc, currently serves as Chief Operating Officer at TQJ - Todos Querem Jogar and Chief Innovation Officer at Holding - Grupo Silvio Santos. With extensive experience in business development, Sampaio has held significant leadership roles including Vice-President of Business Development at WarnerMedia for Latin America and Director of Business Development at Netflix, where subscriber acquisition through partner channels grew from 3% to 58%. Prior roles include Digital Transformation Director at Oi S.A., where Sampaio managed Brazil's largest public WiFi network, and Co-Founder of THINC., specializing in marketing strategies for innovative telecommunications products. Sampaio holds multiple advanced degrees, including an MSc in Media and Communications from LSE and an MBA in Marketing from USP, complemented by executive education in Value Negotiation from INSEAD.