Flora Palacios has extensive experience in marketing and communication, currently serving as Responsable Marketing Distribución and Responsable Ecommerce B2B at Grupo Soledad since March 2012, focusing on B2B platform management, email marketing, online campaigns, and trade marketing. Previous roles include F&B Assistant at Hilton Hotels and Responsable Comunicación y Ejecutivo de Cuentas at Existe Comunicación, where responsibilities encompassed media planning, event management, and budget control. At Efectomedia, Flora held the position of Ejecutivo de Cuentas - Técnico de Marketing, specializing in commercial and marketing strategies, while prior to that, Flora was Técnico Senior de Marketing at Espaiver, managing marketing plans, media planning, and corporate image positioning across various regions. Flora holds multiple degrees, including a Master in Marketing Online from Fundesem Business School and a Master in Marketing and Commerce from Esade.