Grupo Trevenque
Laura Castejón has a diverse work experience in marketing and communication roles. Laura is currently serving as the Chief Marketing Officer at Trevenque Group since August 2022. Previously, they worked as a Sales and Marketing Associate at the same company from February 2021 to August 2022.
Before joining Trevenque Group, Laura held the position of Corporate Brand Manager at HOPPAFIT from September 2019 to September 2022. Their responsibilities included conceptualizing and designing the brand identity, implementing web design and communication strategies, and managing fitness and nutrition programs through social media and internet advertising.
Prior to that, they worked as an Account Executive at DECA Producciones from November 2018 to April 2019. In this role, they developed marketing strategies, managed client and supplier relationships, and conceptualized events and activations for brands like Heineken, Ducati, Pozuelo, and Florida Ice & Farm Co.
Laura also worked at Novartis as a Marketing Specialist from July 2017 to July 2018. Laura supervised the development of communication plans, ensured compliance with internal requirements for non-promotional events, and oversaw the creation of non-promotional materials.
Laura gained experience in corporate communication and marketing services as a Corporate Communication & Marketing Services Specialist at Canon España S.A. from December 2016 to June 2017. Their responsibilities included internal communication, support for internal events, and management of sponsored events.
Laura started their career as a Marketing and Communication Associate at Fundación General Universidad de Granada - Empresa from June 2013 to November 2015. Laura managed communication for the university's master's degree offerings, designed and developed communication campaigns, and also served as an academic coordinator and teacher for various courses.
Laura began their professional journey at iLamparas.com as a Social Media and Marketing Responsible from August 2012 to June 2013. Here, they handled social media management, implemented digital promotions, conducted SEM positioning, and designed digital advertisements.
Overall, Laura Castejón has a strong background in marketing, communication, and event management, working with a variety of brands and organizations throughout their career.
Laura Castejón has a Bachelor's Degree in Advertising and Public Relations from ESCO Escuela Superior de Comunicación y Marketing, which they obtained in the years 2010-2014. In 2016-2017, they pursued a Master's Degree in Dirección de Comunicación Corporativa from EAE Business School and a Master's Degree in Marketing Internacional from Universidad Rey Juan Carlos. Laura also completed an Executive Master en Dirección de Marketing, Ventas y Estrategia Digital from IEBS in 2023-2024. In addition to their formal education, Laura has obtained several certifications including Entrenamiento con Pesas Rusas from The Institue of Health & Fitness, Diploma in Advanced Fitness and Diploma in Fitness from Fabulous Body Inc, Competencias Digitales para Profesionales from Google Activate, and Inbound Marketing from HubSpot Academy.
Grupo Trevenque
Trevenque Sistemas de Información nace en 1992 con el principal reto de convertirse en uno de los primeros grupos empresariales, capaz de ayudar a las empresas a mejorar sus procesos de negocio a través de la tecnología disponible en cada momento. Fiel a su estrategia, el primer gran objetivo al que se enfrenta es el desarrollo de una solución integral para la gestión de librerías. Un grupo humano altamente cualificado consigue el objetivo, de tal forma que, en pocos años, no sólo se alcanza el liderazgo absoluto en el mercado español, sino que se convierte en un referente tecnológico para el sector. Paralelamente se va elevando el nivel de cualificación en todos aquellos servicios que permiten a una Pyme ser competitiva (redes y comunicaciones, desarrollos a medida, soluciones verticales, …), consiguiendo en muchos casos convertirse en el “departamento de Sistemas de Información” de sus clientes. A principios del año 2004 se crea el Grupo Trevenque, gracias a la fusión con la empresa granadina Kaplan Diseño e Internet, creada a su vez en el año 1997, y líder en soluciones Web y desarrollo de aplicaciones a medida en entorno Microsoft en su zona de influencia. GT piensa que las Tecnologías de la Información y las Comunicaciones (T.I.C.), forman parte del núcleo estratégico de las empresas y por tanto los servicios con ellas relacionados han de estar fundamentados en la confianza mutua. Esto sólo se consigue con una alta calidad de procesos, un compromiso total con sus clientes y una continua actualidad de conocimientos. GT trabaja de forma continua en la mejora de sus servicios y en la búsqueda de soluciones tecnológicas avanzadas. La calidad y la innovación han guiado todas y cada una de las acciones llevadas a cabo por el grupo GT. El índice de fidelidad de sus clientes, superior al 90% es el mejor aval de su buen hacer.