Felipe Teixeira

Felipe Teixeira is an experienced professional in strategic planning and brand experience, currently serving as Head of Strategy - Live at TV1 since February 2018. In this role, Felipe integrates internal teams with market partners to deliver impactful projects with a focus on data-driven results. Previous positions include Senior Strategic Planner at both TV1 and Holding Clube, where Felipe led projects targeting brand experience, digital performance, and data utilization. Early career experience includes roles at Mill Ideas, lampada.ag, and Twinz, covering areas such as promotions, event activations, and creative direction for notable clients like LG, Toyota, and Samsung. Felipe holds a Bachelor's degree in Advertising from Faculdade Cásper Líbero and has pursued various additional certifications in e-commerce and digital marketing.