Grupo VARMA
Karla Nicolai is an accomplished marketing professional with extensive experience in brand management, marketing strategy, and project management across the spirits and consumer goods industries. Currently serving as the Marketing Manager at Grupo VARMA since May 2019, Karla has successfully led innovation projects and brand growth in a competitive market. Previous roles include Global Brand Manager at Grupo Osborne and Senior Brand Manager at Pernod Ricard, where Karla developed impactful marketing strategies and consumer experiences. Karla's career highlights include significant achievements in brand repositioning, new product development, and team motivation during challenging times. An educational background includes a Professional Coaching Expert certification and a Master’s in Innovation and Digital Transformation, alongside an MBA in Marketing.
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