Rocío Ontañón Benlloch

Rocío Ontañón Benlloch is a skilled marketing professional with extensive experience in brand management and trade marketing. Currently serving as Trade Marketing Manager at Grupo VARMA since January 2023, Rocío previously held the position of Senior Brand Manager at Danone, where responsibilities included driving brand performance and developing marketing strategies aligned with business objectives. Rocío’s career also includes significant roles at Avon, spanning from Brand Manager for Fragrances to Campaign Planner, where contributions encompassed category strategy development and marketing strategy for multiple markets. Additionally, Rocío had a role in Marketing Business Insight at McDonald's Corporation Spain, focusing on market research and consumer behavior analysis. Educational credentials include a Marketing Expert degree from ThePower and Licentiate degrees in Marketing and Market Research, along with Advertising and Public Relations from Universidad CEU San Pablo.