Tatiana Areces Melendi

Tatiana Areces Melendi is an accomplished marketing professional with extensive experience in brand management and product development. At Grupo VARMA since June 2014, Tatiana has served as Marketing Manager and Group Brand Manager for Ron Barceló, achieving significant growth and solidifying the brand's position in the top three of the spirits industry. As a Senior Brand Manager for Hendrick's Gin, Tatiana successfully redirected brand strategy to align with new marketing goals. Prior roles include Product Manager at L'Oréal, where brand strategy and communications were key, and at Imperial Tobacco, where budget and local market strategies were developed. Tatiana began their career as a Marketing Assistant at Tetra Pak Iberia, focusing on market analysis and client relations. Educational qualifications include degrees in Economics and Marketing from Universidad de Oviedo and ESIC Business & Marketing School.