GS1 Canada
Jordan Rodness is a seasoned professional in community engagement and product strategy, currently serving as the Senior Director of Community Engagement & Partnerships at GS1 Canada since July 2024. Prior experience includes significant roles at Aleafia Health, where Jordan held the positions of Vice President of Commercial & Product Strategy and Vice President of Product Strategy from April 2019 to June 2024. Prior to that, Jordan worked at Emblem Corp. from December 2016 to April 2019, taking on various leadership roles including Director of Product Strategy, Director of Digital, and Marketing Manager. Jordan began a career in media as an Associate Producer at TSN - The Sports Network - Canada from October 2012 to December 2016 and holds a Bachelor of Commerce degree in Marketing from Ryerson University, completed in 2011.
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GS1 Canada
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GS1, a not-for-profit association, introduced the barcode and revolutionized global standards for efficient business communication across the global supply chain. GS1 Canada is one of 116 GS1 Member Organizations worldwide. GS1 has been partnering with the industry globally for over 50 years—even before GS1 introduced the first barcode on a pack of gum in 1974. Today, GS1 barcodes are scanned 10 billion times a day, and GS1 standards are the world's most widely used system of standards. In Canada, GS1 Canada collaborates with business leaders, industry boards, advisory councils, and industry work groups through its unique community management role to develop standards, guidelines, and non-proprietary business solutions. Partnering with industry, GS1 Canada provides education and implementation support to subscribers of all sizes across multiple sectors.