Brian New is a seasoned advertising executive with extensive experience in automotive marketing, currently serving as Senior Vice President and Group Account Director for the Great Lakes Market Area at GTB since 2004. In this role, Brian leads a team managing advertising strategies for eleven Ford Dealer co-op associations across a broad region. Previous positions include SVP, Director of Retail Communications, overseeing major national sales event productions, and significant roles at JWT, where Brian directed marketing efforts for Ford across Asia Pacific and Australia. With a Bachelor of Arts in Communication from Michigan State University and specialized training from Duke University, Brian has demonstrated a consistent ability to drive sales and market share gains in the automotive sector.
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