Kelli Nicholson

Kelli Nicholson is an accomplished marketing professional with extensive experience in content and social media leadership. Currently serving as the Vice President of Content & Social Media at Rate since July 2025, Kelli is responsible for transforming brand presence across digital platforms with a focus on innovative social strategies. Prior to this role, Kelli was the Global Director of Content & Social Media at Build-A-Bear Workshop, where a scalable social media strategy led to a 17% increase in followers. Kelli also held the position of Global Director of Brand Marketing, Media, & Social at Groupon, where notable campaigns contributed to brand growth. With a solid foundation at Panera Bread in various marketing roles, Kelli played a pivotal role in shaping national brand strategies and driving consumer engagement. Kelli holds a Bachelor of Arts in Communications from the University of Missouri-Columbia.