Avani Shah

Avani Shah is a marketing professional with extensive experience in lead generation and digital client acquisition. Currently serving as Head of Lead Generation & Digital Client Acquisition at Guardian Life since July 2022, Avani previously held the role of Marketing Director at UBS from July 2021 to July 2022. Prior experience includes positions at Prudential Financial as Digital Marketing Manager and Search Engine Marketing Manager, and at ConvergeDirect as Search Marketing Manager, where efforts led to significant customer growth for clients through a comprehensive marketing approach. Additional experience includes roles at Conductor, Inc., SaaShr / A Kronos Company, and an internship at Oppenheimer & Co. Avani holds a Bachelor of Arts in Economics & Communications from Rutgers University, earned in 2011.