Giulia Comba

Giulia Comba is an accomplished professional in the field of marketing and audience engagement, currently serving as the Director of CRM & Engagement at The Guardian since January 2020. In this role, Giulia is responsible for scaling registered users, maximizing reader engagement, and implementing editorial campaigns. Prior to this position, Giulia held the role of Head of Global Acquisition Marketing, where a team of 15 was created to convert free readers into paying supporters, working closely across various functions. Giulia's earlier experience includes serving as a Strategic Partner Manager for Google, specializing in news publishing, and providing technical support as an Account Strategist for Google AdWords and Google Analytics. Educational credentials include a Master in Management from ESCP Business School and a Bachelor in Finance from Università degli Studi di Torino, along with a brief course at The London School of Economics and Political Science.