Jeff Kandel

Jeff Kandel is a seasoned professional with extensive experience in product management and SEO. Currently serving as Lead Product Manager at Gen since January 2025, Kandel also advises Guava Health on content and SEO strategies. Prior roles include Lead Product Director at GOBankingRates, where Kandel led product initiatives until the company was acquired by Gen, and Vice President of Websites & Growth at Swyft Filings, focusing on conversion rate optimization and launching innovative compliance solutions. Kandel built a multi-million dollar SEO business at Insurify as Vice President of SEO, demonstrating expertise in team management and data-driven content strategies. Educational background includes a Bachelor of Science in Mechanical Engineering from UC Santa Barbara.