Guerrera Marketing & PR
Loren Medina is an accomplished professional in the fields of marketing, public relations, and education, with a focus on representing avant-garde Latin Urban bilingual artists. As the owner of Guerrera Marketing & PR since January 2015, Loren develops tailored campaigns to elevate client visibility and brand awareness. In addition, Loren manages a diverse roster of artists at Guerrera Marketing & PR, Inc. and serves as an adjunct instructor at the University of Southern California's Thornton School of Music, teaching music marketing and communications. Loren is also the founder of Travel With Purpose, a non-profit organization dedicated to empowering women through purposeful travel. Prior to these roles, Loren gained valuable experience as a label manager at Sony Music Entertainment. Academic credentials include a Master’s degree in Communication Management from the University of Southern California and a Bachelor's degree in Psychology from Boston University.
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Guerrera Marketing & PR
Guerrera PR, Marketing & Management is a hybrid agency focused on public relations, marketing, artist management, consulting, and brand partnerships representing avant-garde Latin Urban bilingual artists who strive to create their own musical lanes. Our goal is to create unique and effective campaigns tailored for our clients in order to maximize their visibility and create awareness for their brands.