Rachel Anderson

Rachel Anderson is a Digital Strategist and Team Lead at TriMark Digital, where responsibilities include managing global Paid Media campaigns across various platforms, conducting client presentations, and optimizing campaign performance through data analysis and A/B testing. Since joining TriMark Digital in August 2017, Rachel has efficiently handled lead tracking and ad spend for over 300 clients, collaborated with multiple teams to create effective marketing strategies, and provided valuable competitive insights. Previous roles include a Digital Marketing Intern at Coalmarch Productions, a Marketing Communications Intern at the Kay Yow Cancer Fund, and leadership positions at YMCA of the USA and Camp Chestnut Ridge. Rachel holds a Bachelor's Degree in Business from North Carolina State University.