Darrick Li

Darrick Li is currently the VP Client Partner for North America at Guideline, previously known as Standard Media Index, since October 2022. Darrick holds various roles, including being a Board Member at North York Harvest Food Bank and a member of the CMA Media Council, where insights are shared on media challenges faced by marketers. With prior experience as VP of Business Development & Strategic Partnerships at Standard Media Index and multiple positions at Comscore, Inc., Darrick has an extensive background in sales and client service. Darrick also served as a professor at Seneca College and contributed to the Canadian Marketing Association as a judge for the CMA Awards and seminar facilitator. Darrick's educational background includes an Honours BBA from the Lazaridis School of Business & Economics and a TV Masters Certification in Advertising and Marketing.