Mónica Pla Campo

Mónica Pla Campo serves as the Director of Data Operations at Guideline since December 2020, leveraging extensive experience in data analytics and client engagement. Prior to this role, Mónica held various positions at Standard Media Index, including Associate Director of Client Analytics, where responsibilities involved leading client engagements with major media companies and delivering actionable insights through advertising spend analysis. Earlier roles include a Senior Consultant at Deloitte Consulting, focusing on operational improvement for multinational companies, and internships at Panrico, Sintax Logística, and as an MBA Intern in Data Category Management. Mónica holds an MBA in Marketing from Fordham Gabelli School of Business and a combined undergraduate and master's degree in Business Administration from Esade, along with an exchange program experience in Marketing at Tecnológico de Monterrey.