Vince Mifsud

Vince Mifsud serves as Chief Executive Officer at Guideline, bringing over two decades of leadership in scaling enterprise software companies globally. His appointment in December 2024 marked a strategic step in Guideline’s mission to deliver unparalleled media investment intelligence and planning technology.

Mifsud’s track record—spanning over 50 acquisitions and more than $300 million in capital raised—underscores his ability to drive both organic and acquisitive growth, aligning seamlessly with Guideline’s vision to unify fragmented media data into a single, trusted source of truth. Prior to joining Guideline, Mifsud held executive roles at several high-growth technology firms. As Global President of Enghouse Systems, he oversaw the company’s expansion to over $500 million in revenue, managing global sales, operations, product, and finance functions.

His tenure at ScribbleLive as CEO saw the company evolve into a leading content marketing software provider, recognized among Canada’s fastest-growing software companies. Earlier, at Pivotal Corp. and Rand Technologies, Mifsud played pivotal roles in scaling operations and executing successful IPOs, demonstrating his expertise in driving strategic growth and operational excellence.

At Guideline, Mifsud’s leadership is instrumental in advancing the company’s commitment to innovation, precision, and customer-centric solutions.

His extensive experience in building high-performing teams and developing impactful technology products positions him to guide Guideline in transforming the future of AI-powered media planning and intelligence. By aligning his strategic vision with Guideline’s core values, Mifsud is poised to lead the company in achieving its mission to become the world's most trusted authority on media investment and intelligence.

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