Peter Serio

Peter Serio is an accomplished executive with extensive experience in customer experience, product management, and strategic innovation across multiple industries. As Chief Customer Officer at GuideWell from July 2016 to October 2023, Peter Serio led initiatives to enhance customer engagement and innovation. Prior to this role, Peter Serio served in various capacities at Asurion, including Senior Director of New Product Development, where responsibilities included leading a new function focused on large-scale growth and overseeing product development processes. Additional experience includes roles at Deloitte Consulting, LLP, GE Commercial Finance, and holding a Six Sigma Black Belt. Peter Serio holds an MBA in Strategy, Marketing, and Analytical Consulting from Northwestern University - Kellogg School of Management and a Bachelor's degree in Accounting from Washington University in St. Louis.