Jack B. is a co-founder of Vinkind, where efforts focus on developing a machine learning retail platform to connect consumers with their ideal wines. Additionally, Jack serves as an adjudicator for Guinness World Records since 2016. Previously, Jack co-founded and operated 'coffee & wine', an artisan shop in Boxmoor, Hemel Hempstead, specializing in specialty coffee and fine wines from June 2017 to January 2020. Jack holds a Level 2 qualification from the Wine & Spirit Education Trust.