Perry Boero

Perry Boero has extensive experience in the musical instrument retail industry, currently serving as the Director Of Merchandising for Electric Guitars, Basses, and Amplifiers at The Guitar Center Company since November 2003. Prior roles at Guitar Center include Category Manager for various electric guitar and amp segments and Assistant Category Manager. Earlier in Perry Boero's career, experience with Regent Communications Ltd as an On Air Personality involved copywriting, producing, and voice-over work for 93.9 KFM from November 1998 to August 2003. Educational qualifications include a BA in Communications/Media Arts from California State University, Chico, along with studies at Northwest Nazarene University and Point Loma Nazarene University.