Zac Bogart

Zac Bogart is an accomplished marketing professional currently serving as SVP - Digital at The Guitar Center Company since January 2024. Prior to this role, Zac held the position of CMO and VP & Head of Marketing at ConsumerAffairs from September 2020 to January 2024. Zac's experience includes serving as Director of Customer Acquisition at Universal Audio and Senior Director of Digital Marketing at Sweetwater. At Sweetwater, Zac achieved significant revenue growth and improved marketing efficiency, overseeing a multi-million dollar budget while leading a comprehensive digital marketing strategy. Additional roles include VP of Digital Marketing at SubjectWell, Director of Revenue & Marketing Operations at A Place for Mom & SeniorAdvisor.com, and SVP of Marketing & Operations at Pipeline Success Inc. Zac's career began at WebYES! & FYC Direct, where digital marketing strategies were developed for various financial services brands. Zac holds a BA in Political Science & Philosophy from the University of Washington.