Keith Dieruf

Keith Dieruf serves as the Senior Vice President of Digital Strategy & Experience at Life Time Inc., where responsibilities include setting the vision and developing strategies for omnichannel experiences, encompassing areas such as digital strategy, user experience, CRM, and eCommerce. Prior to this role, Keith held several positions at Ameriprise Financial Services, Inc., including Vice President of Digital Marketing & Strategy, where achievements included managing and integrating digital marketing efforts across various channels. Earlier career experiences at Haworth Marketing & Media and MRM Worldwide involved building interactive teams and leading marketing initiatives for major brands. Keith Dieruf holds an MBA from the University of St. Thomas, a BSB from the University of Minnesota, and completed the CORe Program at Harvard Business School with honors.